The Purple Dragon in Pimlico, London SW1

Pimlico attracts a real mix of people including single working professionals, couples - young and old as well as rich moneyed families. For the well-heeled among its residents, with designer toddlers in tow, Purple Dragon on Gatliff Road in Pimlico has become the place to be. A 12,000 sq ft dream playground, kindergarten, day nursery and private members’ Club for kids (and their parents). With membership at £4,000 a year, you would be right to expect a lot for your money.

You and your children can enjoy an action packed, physical time, tumbling around in the soft play area, playing with the carefully considered toys or splash about in ‘Beach Bums’, a warm swimming pool with splash pads, fountains and flotation equipment. There’s a cooking room where staff help children learn how to cook all kinds of deliciousness from scratch. An interactive floor, a dinosaur cave and multimedia room where kids can play on touch screen Macs, music room/recording studio for making music on high quality instruments from piano, guitars, drums - and recording it.

Play wouldn’t be complete without painting, gluing, crafting and sticking; ‘Play Coordinators’ are on hand to gently guide children every step of the way in a safe, secure, fun space. Purple Dragon also offers tuition for music, languages, swimming lessons and homework help.

For Pimlico homeowners and residents from nearby districts, this is by no means a baby-sitting, child care service. It’s a magical place, built to an exceptionally high standard, encouraging families to play together, socialise and relax in a stimulating environment.

For information on property for sale or to rent near the Purple Dragon in Pimlico, please contact CityWest Residential, leading estate agents in Westminster.


Interim Director
Alastair Murray