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Soho Estate Agents Property Guide

Located in the heart of the West End, Soho is famous as an area for entertainment.

While, at one time, it had a dubious name, since extensive regeneration in the 1980s, traces of its former adult industry connections have largely vanished; It’s now a hive of creative industry.  Soho is at the epicentre of the British film industry, home to dozens of digital post-production houses, Advertising, PR and creative agencies. It’s increasingly in demand as a place to live and a fashionable place to socialise – after all, you can hardly get more central. Its four Tube stations are all in Zone 1

Soho Property

While Soho estate agents have a limited supply of houses, it is an ideal place if you’re looking for a flat. Many of them are in the upper floors of commercial premises; Soho properties originally led the way in trendy loft living.

Soho property has an eclectic mix of period style and loft apartments, modern blocks, art deco office conversions, Queen Anne houses in Meard Street and a couple of ex-local authority buildings with a high percentage of private owners. The vast majority of homes are one and two-bed flats. Occasionally you will find flats in council blocks, but you have to be quick, - they sell very quickly.

In a joint venture between United House Developments and Barratt Homes, 13 penthouses and 65 affordable homes, plus shopping and restaurant space, are being created in Broadwick Street on the site of a demolished police section house.

Soho Buyers and Residents

If you crave peace and tranquility, then living in Soho may not be for you. But, if you love being in the thick of things, to be able to walk home after a night out in the West End and find a bite to eat round the clock, then a home in Soho is calling.

Soho has a residential population of over 3000, which includes tailors, musicians, designers, barrow boys, architects, writers, MPs, old age pensioners, pop stars, film directors, publishers and local business people as well as many families with children who go to the local primary schools.

Soho property is popular with young professionals, particularly those who live within walking distance of their place of work. While the area is full of young couples, they sometimes move further afield with their growing family in tow, but often keep their first home to rent out.

Soho has its fair share of famous residents past and present, which include Karl Marx, John Snow, Lord Nelson, Mozart, Oliver Goldsmith, Canaletto, Thomas Gainsborough, Haydn, Johan Christian Bach, Thomas Sheridan, John Dryden and William Blake.

Top 5 Reasons to Live in Soho
  1. It is fast becoming one of the most fashionable places to live in the capital
  2. You'll struggle to find a more lively place for cafes, restaurants and bars
  3. You have the theatres of the West End on your doorstep
  4. You are conveniently located for Central London
  5. Great deals are available on Soho property, so the money you'll save on your monthly mortgage of rental payment can be put into enjoying its great social scene
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Discover Soho

  • Soho Squares and Parks

    Boasting leafy squares, including the historic Soho Square and several Royal parks within close proximity to its Soho properties, it is little wonder that the chic residences in this area are highly sought-after.

    Relax on the well-kept lawns in Soho Square, a 16th century garden square lined with elegant Soho apartments or indulge in a quiet read on one of the benches at Golden Square, famous for its statue of George II, hornbeam trees and flower beds.

    A short distance from the stylish Soho houses are five Royal Parks - Green Park, Hyde Park, St. James Park, Regent Park and Kensington Gardens - where you can take a stroll, go for a scenic run, have a picnic or do a spot of cycling. Don’t forget to visit the Diana Memorial fountain in Hyde Park, the lake in St. James’ Park, London Zoo in Regent’s Park and Albert Memorial in Kensington Gardens.

  • Soho Going Out

    The presence of an eclectic mix of cafés, bars, restaurants, pubs and chic boutiques, ensures that residents of the trendy Soho properties have plenty of wining, dining and shopping options on their doorstep.

    Drop into Maison Bertaux, a 19th century French patisserie on Greek Street for luxury pastries. If you fancy street food, Jerusalem Falafel on Berwick Street and Pizza Pilgrims on Dean Street will leave you hungry for more. For fine dining, reserve a table at L’Escargot on Greek Street.

    Try the excellent cocktails at Milk and Honey, Soho’s classy cocktail bar. The Lyric on Great Windmill Street has craft beers and The Crown and Two Chairmen on Dean Street is known for its cask ale, cider and roasts.

    For deluxe shopping, head to Carnaby Street, renowned for its unique boutiques, iconic brands and concept stores. To purchase top notch vintage, pop into Beyond Retro on Great Marlborough Street.

  • Soho Attractions

    Located in and around this exciting area with its smart Soho properties are a number of fascinating historic buildings, churches and art galleries.

    On Greek Street, you will find the House of St. Barnabas, a sumptuously decorated 17th century Georgian manor, well-known for its rococo plasterwork. Book a tour or rent one of its private rooms for an event.

    Built in 1792, St. Patrick’s church in Soho Square is known for its marble-clad apse and stunning gold leaf sanctuary. Nearby, in Piccadilly is the 16th century St James’ church, with its beautiful reredos and organ case of carved, gilded oak.

    Spend time browsing through the spectacular collection of portraits, photographs, sculptures, caricatures and drawings at the National Portrait Gallery, St. Martin’s Place. Don't miss seeing the sole surviving portrait of Shakespeare, Hans Holbert cartoon of Henry VIII and sculpture of Queen Victoria in medieval costume.

  • Soho Local Events

    With plenty of clubs, London’s West End theatre, farmers’ markets and the well-equipped Marshall Street leisure centre, residents of Soho properties enjoy a variety of entertainment and leisure options. 

    Visit Ronnie Scott’s, the Jazz club on Frith Street for an evening of Jazz, or drop by The Borderline, Orange Yard to revel in alternative music in an intimate setting.

    If theatre is your passion, you are spoilt for choice; you will love the variety of comedy acts and cabaret at the vibrant Soho theatre, and world class musicals and plays in the West End.

    On Saturdays, stop by FoodLovers Market on Rupert Street for seasonal produce and juices. You can also pass the time at the colourful stalls in the daily Berwick Street Market (London’s oldest street market).

    Drop into Marshall Street leisure centre for a workout at the gym. Unwind at the centre’s day spa or enroll in one of the group exercise classes available.

  • Soho Transport

    Even though Soho estate agents will remind you that it is easy to get around on foot from here, if you need to travel to the other side of London, you can pick up the tube from Oxford Street, Piccadilly Circus and Tottenham Court Road.

    It won’t be long before residents and commuters have one of their tube stations back, when, in 2017, Tottenham Court Road station’s £1 billion makeover is finally finished, well in time for Crossrail’s arrival a year later.

  • Soho Historical Facts

    Soho and the surrounding area were covered in fields until the end of the 16th century, a hundred years later it had become populated by Londoners fleeing the effects of the Great Fire in the City.

    Around this time, Greek refugees started to settle locally, followed by immigrants from across Europe, then London’s Chinese community from Limehouse in the 1950s.

    Virtually every cuisine under the sun can be found here. Its name has been in use since the 1600s and may have been a hunting call, as the land was previously used as a royal hunting park.

    Development began in 1677 after the land was largely leased, but despite areas being later sold to notable landowners, construction was slow. The intention was to mirror the likes of Bloomsbury and Mayfair, though the area never became fashionable.

    Over the 17th and 18th century Soho became popular with migrants and by the middle of the 19th century it was no longer considered a respectable place to live with the entry of music venues, small theatres and prostitutes.

    During the 20th century, the area became popular with creative types, who took advantage of its cheap places to eat and drink. In the 1950s and 1960s Soho was the centre of London's rock scene.

Living in soho

Riflemaker art gallery
09 / 03 / 2016

Soho, with its historic garden squares, cocktail bars and choice of restaurants in the fashionable West End, ensures properties in London’s creative nerve centre move on and off the market quickly. Read More

St. Patrick’s Church in Soho, London W1D
11 / 02 / 2016

Soho is alive and buzzing with world class theatre and dance, restaurants, cafes clubs and bars,  and yet, you can still find an elegant space for quiet contemplation.  Located in grand Soho Square, St. Patrick’s is a magnificent 19th century Roman... Read More

Berwick Street Market in Soho, London W1F
13 / 01 / 2016

Soho, with its combination of garden squares, fashion boutiques, on the doorstep world class entertainment, and historic markets like Berwick Street Market, is especially favoured by buyers looking for a chic yet buzzy vibe. The presence of five... Read More

L’Escargot in Soho, London W1D
30 / 12 / 2015

Trendy Soho with its historic squares, upmarket restaurants like L’Escargot, ornate churches, award-winning theatre and proximity to several of London’s beautiful Royal Parks is popular with discerning buyers keen to purchase a luxury property... Read More

The Photographers’ Gallery, 16-18 Ramillies Street, Soho, London W1
29 / 09 / 2015

The Photographers’ Gallery is the leading and most important contemporary gallery of photography in the UK. No matter when you visit the Photographers’ Gallery you will always find something exciting to see and do: the space offers a jam-packed... Read More

Cloth House, 47 Berwick Street, Soho, London, W1F 8SJ
17 / 09 / 2015

The Cloth House is one of the most popular haberdashers in Berwick Street, a street laden with fabric shops. However, what sets the Cloth House apart from the rest is its commitment to style and good taste. Set over two floors, many customers enter... Read More


  • nearest office

    CWR Victoria 21 Grosvenor Place London SW1X 7EA

    Telephone: +44 (0)20 7245 2222

  • How much is my Property in Soho Worth?